Our Response to the
COVID-19 Pandemic
As the global community works to combat the novel coronavirus, we are doing everything we can to help our partners in India and Bangladesh effectively mobilize a rapid response to COVID-19.
We are in a unique position to contribute, given our experience in promoting healthy behaviors in settings where COVID-19 has the potential to spread rapidly.
This page outlines our COVID-19 response to-date and will be updated as the situation evolves. For real-time updates, please follow @noorahealth on Twitter or Instagram, where we will be sharing insights and data from the frontlines of the response.
Our primary goal is to get high quality, accurate information to as many at-risk patients/families as quickly as possible.
Response Activities To-Date
UPDATED ON APRIL 16
The situation is ever evolving and we’re working to adapt quickly. Here are some initiatives in development.
Developing evidence based content on COVID-19 to keep communities safe and healthy
Distributing content and health messaging through trusted communication channels
In partnership with the Government of Bangladesh, State Governments in India, and large NGO’s we have tapped into a network of trusted communication channels to deliver our health messaging and content. These are being used to communicate prevention and healthcare worker safety across communities.
Managing the official Government of Bangladesh COVID-19 WhatsApp support
Using WhatsApp in India to provide the right information about COVID-19 and how to care for your family
Conducting research for a more informed COVID-19 response
We are committed to garner insights into the perceptions surrounding COVID-19 in rural India. From families to our government partners, we have learnt of their needs and current responses, and have integrated these learnings into our ongoing COVID-19 content creation. These insights inform the overall work, design and development of our response. We will continue to publish these findings to help inform others as well.
Training high-risk groups over phone training sessions in India
Augmenting training sessions and mentoring nurse Master Trainers
Ensuring the health and safety of our team



On a hopeful note, we are immensely inspired by our local partners, nurses, trainers, and team who have stepped up in a desperately unique time.
We look forward to sharing their stories in the weeks and months to come.
We’ve believed all along
that it takes a family to improve
health outcomes and save lives.
This crisis puts that belief front and center. If we can provide any health materials or, if you would like to discuss how we can work together, please reach out to our team at covid19@noorahealth.org
Connect with us on Instagram for more updates & health education content