Our COVID-19 health education materials are available free of cost.

Our Response to the

COVID-19 Pandemic

As the global community works to combat the novel coronavirus, we are doing everything we can to help our partners in India and Bangladesh effectively mobilize a rapid response to COVID-19.

We are in a unique position to contribute, given our experience in promoting healthy behaviors in settings where COVID-19 has the potential to spread rapidly.

This page outlines our COVID-19 response to-date and will be updated as the situation evolves. For real-time updates, please follow @noorahealth on Twitter or Instagram, where we will be sharing insights and data from the frontlines of the response. 

Our primary goal is to get high quality, accurate information to as many at-risk patients/families as quickly as possible.


Response Activities To-Date


The situation is ever evolving and we’re working to adapt quickly. Here are some initiatives in development.


Developing evidence based content on COVID-19 to keep communities safe and healthy

The content is a comprehensive overview for communities to understand important behaviors related to COVID-19. These are all based on evidence based guidelines and resources from WHO/MoH. The content is being updated daily with new topics and in new languages. Visit here.

Distributing content and health messaging through trusted communication channels

In partnership with the Government of Bangladesh, State Governments in India, and large NGO’s we have tapped into a network of trusted communication channels to deliver our health messaging and content. These are being used to communicate prevention and healthcare worker safety across communities.

Managing the official Government of Bangladesh COVID-19 WhatsApp support

Working in partnership with turn.io and The Government of Bangladesh to set up the official COVID-19 WhatsApp support line. This is based on the World Health Organization (WHO) platform and will include local news, content, and a symptom checker in Bangla.

Using WhatsApp in India to provide the right information about COVID-19 and how to care for your family

We are providing COVID-19 specific information to families who reach out over our WhatsApp service. Our focus is to provide information to family caregivers who are caring for the ill and in self isolation.

Conducting research for a more informed COVID-19 response

We are committed to garner insights into the perceptions surrounding COVID-19 in rural India. From families to our government partners, we have learnt of their needs and current responses, and have integrated these learnings into our ongoing COVID-19 content creation. These insights inform the overall work, design and development of our response. We will continue to publish these findings to help inform others as well. View our Interim Findings Report

Training high-risk groups over phone training sessions in India

Complementing the WhatsApp support, we are reaching out to at-risk families (i.e. those with someone >60 or heart disease) and proactively sharing guidance about COVID-19 precautions.

Augmenting training sessions and mentoring nurse Master Trainers

Over 700+ trainers across 150+ hospitals in India have been mentored to include COVID-19 related content within the daily Care Companion Program training sessions. In addition to the new topics, the trainings are conducted in ways to ensure adequate social distancing and stricter hygiene practices.

Ensuring the health and safety of our team

Of course this is our first priority. We transitioned to working from home in mid-March and cancelled all upcoming events and in-person training for nurses and healthcare staff. Some team members will continue to visit our partner sites and hospitals, but we are monitoring this closely.

On a hopeful note, we are immensely inspired by our local partners, nurses, trainers, and team who have stepped up in a desperately unique time.


We look forward to sharing their stories in the weeks and months to come.


We’ve believed all along

that it takes a family to improve

health outcomes and save lives.

This crisis puts that belief front and center. If we can provide any health materials or, if you would like to discuss how we can work together, please reach out to our team at covid19@noorahealth.org


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